Landing Pages: A Key Part of Your Ad Strategy
A landing page is a page where the visitors reach first when they visit your site. It funnels visitors from a variety of places including Facebook posts, pay-per-click ads, or even emails. Usually, it is meant to entice the visitor to fill out a form or call a certain number thereby generating leads for the business. Landing pages have significant differences from a website. They have particular benefits which set them apart from a business website making them one of the most effective lead generation tools. While a website accommodates a variety of paths for the visitors to follow, a landing page often tends to take a more specific path. This specificity is the driving force behind landing pages. Some of the benefits of landing pages include;
- Support to business goals
- Increased conversions
- Data and insight generation
Direct support to your business goals
Landing pages are keen to focus on a new niche market, getting new customers, promoting a new product, or even closing more sales. The good thing about a landing page in this respect is that they can be catered to the specific clients you are targeting. Besides, it allows you to measure the success of your business in relation to such goals.
An excellently crafted landing page influences the visitor to take action just the same way a website does. In essence, a landing page sets up a clear action for the website visitors to take and make it as simple as possible to take the actions something known as a call to action. Consequently, you will notice that more of that action is being taken. More conversions translate into more customers and eventually more money.
Generation of data and insight
When a landing page is linked to an action, a piece of content, or a specific campaign, you are able to see the channels that generate the most leads. Besides, you will be able to know the topics that are more interesting to your customers as well as the highest performing campaigns. One of the best practices for these pages is tracking user behavior which can produce invaluable insights for the overall improvement of the company. Such insights can take you a long way in refining your knowledge of the target audience as well as the campaign strategy to employ to improve your overall effectiveness.
The above are just some of the benefits of a landing page that would see your business make a significant difference
Check out these 7 Key Design Tips for High-Converting Landing Pages from Hubspot.com.