Understanding Spam Laws in Canada and the US
Do you use email in your business? There are two very important pieces of legislation that directly affect businesses and marketers. The Canadian Anti-Spam Law (CASL) and The CAN-SPAM Act in the United States. These laws set the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spell out penalties for violations.
When direct marketing to previous, current or prospective clients it is important you know the rules. Here is a great infographic that highlights a few of them.